Collaborations

Patrick Schwarzenegger fronts Tommy Hilfiger campaign


23 02 2026

Tommy Hilfiger has tapped personalities including Patrick Schwarzenegger, Abby Champion, Lionel Richie and Lucien Laviscount as the faces of its spring 2026 campaign, shot by photographer Lachlan Bailey.

The namesake brand's founder commented 'This season, we've invited a cross-generation cast of icons and contemporary voices to the ultimate spring party - to share in the way I live. It's a celebration alive with personality and modern American style'.

Sign up for our free newsletter

Get weekly news updates from The Media Eye, straight to your inbox

Get the inside track

Sign up to access the complete contact and operational data your peers rely on.